New Campaign for 2012 Audi A6 Strives to Make the Road a More Intelligent Place
Audi’s new advertising and marketing campaign shows how the all-new A6 helps combat ever-increasing challenges on today’s road
The Audi Road Frustration Index calibrates real-time road conditions in major cities across the U.S.
The all-new Audi A6 is engineered to combat today’s road, making 2,000 decisions per second to aid drivers
Audi of America announces a new campaign for the 2012 Audi A6 that creatively puts focus on the increasingly challenging road conditions American drivers face today. The message for the all-new Audi A6 centers on “making the road a more intelligent place” and will appear in print, online and broadcast advertisements beginning this month. The ads will call attention to jarring facts about today’s driver, as well as the obstacles presented by today’s American road. More importantly, the ads showcase the ability of the Audi A6 to help overcome these obstacles while enhancing driver safety and enjoyment.
Shockingly, 38 million drivers on the road today would not pass their state’s driver’s exam , and across the nation, drivers encounter over 100,000 miles of crumbling highways and bridges . The U.S. Secretary of Transportation Ray LaHood revealed earlier this year that a third of drivers under the age of 30 admitted to texting while driving . The multi-pronged campaign for the 2012 A6 centers on Audi’s mission to make the road a more intelligent place by calling attention to these issues and galvanizing enthusiasts to take action.
“The industry-leading technology in the all-new A6 is specifically engineered to analyze the road, anticipate situations for the driver, prepare for incidents and most importantly, enhance the driver’s experience, making the A6 one of the most intelligent cars on the road today,” said Scott Keogh, chief marketing officer of Audi of America. “The American road is a challenging place. Last week, President Barack Obama, in his nationally televised speech to Congress, specifically cited the need to solve the problems of the nation’s infrastructure, including badly decaying roads and bridges and highways congested with traffic. With this campaign, Audi wants to demonstrate to consumers that we recognize this and are looking into solutions that not only assist our drivers, but help to improve daily driving conditions nationwide.”
To read the full Press Release, click here.
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